About Cellulant

Cellulant is a pioneering B2B payments technology company based in Africa that powers payment processing for thousands of businesses.

Through a single, simple connection, our payment platform - Tingg - enables businesses to disburse funds and manage their offline or online collections while allowing their customers to pay via mobile money, local and international cards or direct bank payments.

With local acquiring in over 30 markets and supporting 300+ payment methods, Cellulant processes over 240 million transactions annually for market leaders in various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail and Remittances.

Our Story:

Since our founding in 2003, Cellulant has evolved from a digital content provider into a leading payments platform with a presence in 35 African countries. For more than 20 years, we've built a robust network that integrates multiple payment methods, addressing the unique challenges of Africa’s diverse payment landscape.

We began selling ringtones as a digital content business and quickly realised the need for a more streamlined way to manage payments. This realisation led us to develop a platform that initially allowed customers to check their bank balances and eventually evolved into a comprehensive payment solution. Our journey has seen us partner with more than 1000 businesses, including some of the largest banks and mobile money providers on the continent.

Throughout the years, we've continuously adapted and grown, leveraging our experiences to simplify payments for businesses and consumers alike. Today, Cellulant powers online and offline payment processing allowing businesses to collect payments, send payouts, and accelerate business growth. We’re the payment fabric that makes interoperability possible and stitches Africa together for the global economy.

Our Vision:

To enable seamless payments across Africa for businesses, banks and consumers.

Location

We welcome applications from candidates based anywhere in Africa or within the GMT zone, with a maximum deviation of two hours. This flexibility ensures that you can seamlessly collaborate with our team and align with Cellulant's operational framework, no matter where you are.

Reporting Line

Reports directly to the Chief Revenue Officer (CRO).

Key Relationships & Stakeholders:

  • Exco
  • Senior Leadership Team
  • Customer Support and Account Management
  • Service Delivery
  • Commercial Sales
  • Legal, Risk and Compliance

Read more about us and our leadership team .

Summary Overview:

The Sales Director: Banking & BillPay will play a critical role in driving growth by leading the Banking and Bill Payment vertical. You will spearhead sales strategies, strengthen key partnerships with financial institutions, and ensure successful go-to-market execution. Reporting to the Chief Revenue Officer (CRO), you will be responsible for achieving revenue goals and positioning Cellulant as the premier payments solutions provider in the banking and bill payment sectors.

This position presents a unique opportunity to lead a talented sales team, shape the company's growth trajectory, and drive impactful sales strategies in this dynamic sector. If you are a seasoned sales leader with a passion for innovation and a drive to excel in the fintech landscape, we invite you to apply for this key leadership role.

Your mission is to build and lead a Banking Sales function that is recognised as the best in Africa.

Core Responsibilities:

1. Strategic Sales Leadership

  • Develop and execute a comprehensive sales strategy for Banking & BillPay, ensuring alignment with business growth objectives.
  • Identify revenue opportunities within the banking and bill payment ecosystem, expanding our footprint across Africa.
  • Implement data-driven sales forecasting, market intelligence, and competitive analysis to drive strategic decisions.

2. Business Development & Key Partnerships

  • Build and maintain strong relationships with banks, bill payment service providers, and financial institutions.
  • Collaborate with banking regulators, fintech partners, and financial service providers to drive industry-wide adoption.
  • Identify new partnership models and co-branded initiatives to expand market share.

3. Revenue Optimization & Market Expansion

  • Define and implement strategies for market penetration, customer segmentation, and product-market fit.
  • Work closely with internal teams to enhance our banking & bill payment offerings to meet evolving customer needs.
  • Lead the negotiation and closing of large, complex deals with financial institutions and enterprise clients.

4. Sales Operations & Performance Management

  • Establish robust sales pipeline management, forecasting, and reporting frameworks.
  • Drive team performance through clear KPIs, sales methodologies, and account-based strategies.
  • Ensure compliance with regulatory standards, financial risk assessments, and contractual obligations.

5. Cross-Functional Collaboration

  • Partner with Product, Marketing, and Customer Success teams to optimize our value proposition and go-to-market execution.
  • Drive customer success by ensuring smooth onboarding, ongoing support, and long-term account management.
  • Serve as the key voice of the customer, feeding insights into product innovation and service improvements.

Must Have Experience:

  • ⁠Bachelor's degree in business, marketing, finance, or a related field. MBA or relevant advanced degree preferred..
  • ⁠Strong understanding of banking products, services, and regulatory frameworks, with a keen awareness of industry trends and market dynamics.
  • ⁠Exceptional leadership qualities, including proven ability to inspire, motivate, and develop a high-performing sales team.
  • Strategic mindset with a results-driven approach, coupled with outstanding communication, negotiation, and interpersonal skills.
  • Proven ability to collaborate effectively with cross-functional teams, build strong relationships with banking partners, and deliver innovative sales solutions
  • 10+ years of experience in sales or business development in the banking, financial services, or fintech industry: Extensive experience in building and managing banking sales teams, along with a deep understanding of banking products, services, and fintech solutions.
  • 5+ years in a leadership role managing sales teams: A proven track record of managing, mentoring, and motivating sales teams to meet and exceed targets.
  • Experience in managing relationships with banks, financial institutions, and fintech clients: Solid experience working directly with banks and other financial service providers to build partnerships and close sales.
  • Experience in strategic sales planning, forecasting, and revenue growth: Ability to develop long-term sales strategies, set revenue targets, and work towards achieving them.
  • Track record of closing high-value, complex deals in the banking sector: Successful negotiation and deal closure, especially with large banking clients and enterprise-level accounts.

Experience that will count in your favour:

  • Extensive Banking / Bill pay Industry Knowledge.
  • Proven Sales Leadership in Fintech
  • Client Relationship Management and Networking
  • Product Knowledge and Market Understanding
  • Experience in Financial Modeling and Negotiation
  • Customer-Centric Sales Approach
  • Digital Transformation and Innovation Leadership
  • Cross-functional Collaboration and Stakeholder Management
  • Strong Communication and Presentation Skills
  • Cultural Sensitivity and Global Experience

Qualifications:

  • Bachelor’s Degree in Business, Finance, Economics, or related field
  • Master’s Degree (MBA) in Finance, Business Administration, or a related field: Preferably, a Master’s degree, particularly an MBA with a focus on finance, banking, or management, to equip the candidate with strategic and advanced business acumen.
  • Certifications in Banking, Fintech, or Sales (e.g., CFA, CIMA, FRM, Fintech Certifications): Relevant certifications add credibility and demonstrate a deeper knowledge of the banking sector, fintech products, and industry-specific sales methodologies
  • Leadership Experience with formal training or certifications in leadership, people management, or organisational behaviour is an added advantage.

Skills:

  • Sales Strategy Development: Proven track record of developing and executing sales strategies tailored to the banking and fintech markets.
  • Building and Leading High-Performing Sales Teams: Experience in managing and mentoring sales teams, setting sales targets, and driving team performance.
  • Revenue Growth and Target Achievement: Success in driving revenue growth through sales targets, customer acquisition, and expansion strategies in the fintech space.

Personal attributes:

  • Analytical and data driven
  • Communication and Negotiation Skills
  • Relationship Management
  • Strategic Thinking
  • Strong Leadership Skills


Why Join Us?

At Cellulant, transforming payments in Africa isn't just a job; it is our mission. We believe by simplifying the way people pay and get paid; we are accelerating businesses, opening up markets, bridging wealth gaps and connecting Africa to the global economy.

Some exciting things about us...

We have an Extensive Footprint:
We have an office presence in over 10 countries, and our products serve 35 countries across Africa with a global workforce of about 300 employees.

We believe that innovation is at the Heart of Fintech:
Thousands of companies use our technology to deliver seamless payment experiences. Our customers range from various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail, to Remittances.

We Support a Diverse and Inclusive Workforce:
We focus on the growth and development of our employees through well-developed, individualized career paths ensuring you reach your full potential in a supportive and delivery-oriented environment.

We Put our Employees First:
We offer market-related compensation, generous personal time off and, markets permitting, medical and life insurance benefits.

We Seek Collaborative Builders:
At Cellulant, we believe that great ideas happen when we come together. We, therefore, nurture a collaborative work environment that challenges, engages and empowers each person to contribute to the growth and success of the business.

We Solve for Africa’s Digital Economy:
We’re solving payment challenges on the continent to create opportunities and accelerate economic growth for all of Africa.