About Cellulant

Cellulant is a pioneering B2B payments technology company based in Africa that powers payment processing for thousands of businesses.

Through a single, simple connection, our payment platform - Tingg - enables businesses to disburse funds and manage their offline or online collections while allowing their customers to pay via mobile money, local and international cards or direct bank payments.

With local acquiring in over 30 markets and supporting 300+ payment methods, Cellulant processes over 240 million transactions annually for market leaders in various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail and Remittances.

Our Story:

Since our founding in 2003, Cellulant has evolved from a digital content provider into a leading payments platform with a presence in 35 African countries. For more than 20 years, we've built a robust network that integrates multiple payment methods, addressing the unique challenges of Africa’s diverse payment landscape.

We began selling ringtones as a digital content business and quickly realised the need for a more streamlined way to manage payments. This realisation led us to develop a platform that initially allowed customers to check their bank balances and eventually evolved into a comprehensive payment solution. Our journey has seen us partner with more than 1000 businesses, including some of the largest banks and mobile money providers on the continent.

Throughout the years, we've continuously adapted and grown, leveraging our experiences to simplify payments for businesses and consumers alike. Today, Cellulant powers online and offline payment processing allowing businesses to collect payments, send payouts, and accelerate business growth. We’re the payment fabric that makes interoperability possible and stitches Africa together for the global economy.

Our Vision:

To enable seamless payments across Africa for businesses, banks and consumers.

Location

We welcome applications from candidates based anywhere in Africa or within the GMT zone, with a maximum deviation of two hours. This flexibility ensures that you can seamlessly collaborate with our team and align with Cellulant's operational framework, no matter where you are.

Reporting Line

Reports directly to the Chief Revenue Officer (CRO).

Key Sector Specializations:

International Money Transfer Operators (IMTOs)
International NGO’s
B2B Colllection

Read more about us and our leadership team .

Summary Overview

The VP Sales – West Africa is responsible for spearheading our expansion efforts across Africa and beyond. Leveraging deep commercial acumen, regulatory insight, and a thorough understanding of cross-border remittance technologies, you will develop and execute data-driven sales strategies that maximize revenue, gross profit, and market share. This role is integral to positioning Cellulant at the forefront of digital payments and money transfer services, shaping the future of cross-border remittances across the continent.

Core Responsibilities:

1. Regional Ownership

Take full ownership of the cross-border/IMTO sector (including international NGOs and B2B collections), driving strategy, sales execution, and overall commercial success.
Develop actionable sales and go-to-market plans that ensure consistent revenue growth.
2. Strategic Sales Growth
Formulate and implement data-driven sales strategies in collaboration with the BU Head, aligning with Cellulant’s overarching objectives.
Engage in high-level prospecting and stakeholder mapping, identifying untapped market segments and expansion opportunities.
3. Gross Profit Management
Own the Gross Profit metrics for the assigned sector, including revenue, cost management, and collections oversight.
Continuously optimise profit margins through targeted pricing, cost controls, and forecasting accuracy.
4. Pricing Strategy & Execution
Develop and refine pricing models that align with market dynamics, competition, and client needs.
Collaborate with finance, product, and regional teams to ensure pricing strategies remain competitive and sustainable.
5. Market Analysis & Competitive Intelligence
Track market trends, regulatory shifts, and competitive activity to refine sales approaches and capture emerging opportunities.
Distill insights into actionable strategies that address evolving customer demands across diverse African markets. 6. Regulatory & Compliance Expertise
Maintain a deep understanding of regulations (e.g., AML, KYC) and licensing requirements within African markets, ensuring that all sales efforts remain fully compliant.
Proactively mitigate risks by building robust governance and compliance frameworks in partnership with legal and compliance teams.
7. Cross-Functional Collaboration
Partner with product, technology, and marketing teams to ensure alignment between market needs and solution development.
Drive product enhancements tailored to the specific challenges of cross-border payments, international NGOs, and B2B collections.
8. Team Leadership & Development
Build, coach, and empower a high-performing sales team and customer success specialists focused on sector objectives.
Foster a culture of collaboration, accountability, and innovation to consistently exceed targets and customer expectations.
9. Customer Success & Relationship Management
Oversee successful solution implementations, driving customer satisfaction, retention, and advocacy.
Cultivate long-term partnerships with key stakeholders, including international money transfer operators, NGOs, and large enterprises.
10. RFP & Large Account Management
Demonstrate proficiency in end-to-end RFP processes, ensuring competitive, compliant submissions that highlight our unique value proposition.
Establish strong relationships at multiple levels within major accounts, serving as a trusted advisor to drive customer success.
11. Reporting & Insights
Develop KPIs and dashboards in collaboration with the BU Head to monitor daily, weekly, and monthly sales performance.
Present key findings, forecasts, and recommendations to executive leadership, refining sales strategies and guiding resource allocation.

Must Have Experience:

Experience (VP Sales):
- 8+ years of relevant experience, with at least 2 years in people management.
- Demonstrated success in driving large-scale commercial growth in cross-border or similar fintech/payment sectors.
Experience (Senior Director):
- 5–7 years of relevant experience, including direct team management and a proven track record of closing high-value deals.
Industry Knowledge:
- Solid understanding of cross-border remittance models (IMTOs, NGOs, B2B collections), regulatory frameworks, and market intricacies across Africa.
Commercial Acumen:
- Ability to conceptualize and execute complex sales deals, with robust financial oversight (revenue, gross profit, ROI, CAC).
Influential Communicator:
- History of successfully engaging C-level and economic decision-makers, shaping strategic partnerships, and driving consensus.
Track Record:
- Proven record in large account management, client relationship building, and a network of existing relationships in the sector preferred.

Desirable Traits:

Fiercely Commercial & Results-Driven: Relentless focus on top-line growth and bottom-line impact.
Leadership & Collaboration: Strong ability to manage and motivate cross-functional teams in a fast-paced environment.
Adaptability & Problem-Solving: Thrives in dynamic markets, adept at resolving complexity and leveraging opportunities.
Communication & Negotiation: Exceptional interpersonal skills to influence outcomes, broker strategic deals, and build robust partnerships.
Strategic Vision: Skilled at translating market insights into concrete sales roadmaps that fuel long-term success.

Why Join Us?

At Cellulant, transforming payments in Africa isn't just a job; it is our mission. We believe by simplifying the way people pay and get paid; we are accelerating businesses, opening up markets, bridging wealth gaps and connecting Africa to the global economy.

Some exciting things about us...

We have an Extensive Footprint: We have an office presence in over 10 countries, and our products serve 35 countries across Africa with a global workforce of about 300 employees.

We believe that innovation is at the Heart of Fintech: Thousands of companies use our technology to deliver seamless payment experiences. Our customers range from various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail, to Remittances.

We Support a Diverse and Inclusive Workforce: We focus on the growth and development of our employees through well-developed, individualized career paths ensuring you reach your full potential in a supportive and delivery-oriented environment.

We Put our Employees First: We offer market-related compensation, generous personal time off and, markets permitting, medical and life insurance benefits.

We Seek Collaborative Builders: At Cellulant, we believe that great ideas happen when we come together. We, therefore, nurture a collaborative work environment that challenges, engages and empowers each person to contribute to the growth and success of the business.

We Solve for Africa’s Digital Economy: We’re solving payment challenges on the continent to create opportunities and accelerate economic growth for all of Africa.

Vice President: Sales – West Africa