ABOUT CELLULANT

Cellulant is a pioneering B2B payments technology company based in Africa that powers payment processing for thousands of businesses. Through a single, simple connection, our payment platform - Tingg - enables businesses to disburse funds and manage their offline or online collections while allowing their customers to pay via mobile money, local and international cards or direct bank payments.
With local acquiring in over 30 markets and supporting 300+ payment methods, Cellulant processes over 240 million transactions annually for market leaders in various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail and Remittances.

OUR STORY

Since our founding in 2003, Cellulant has evolved from a digital content provider into a leading payments platform with a presence in 35 African countries. For more than 20 years, we've built a robust network that integrates multiple payment methods, addressing the unique challenges of Africa’s diverse payment landscape.

We began selling ringtones as a digital content business and quickly realised the need for a more streamlined way to manage payments. This realisation led us to develop a platform that initially allowed customers to check their bank balances and eventually evolved into a comprehensive payment solution. Our journey has seen us partner with more than 1000 businesses, including some of the largest banks and mobile money providers on the continent.

Throughout the years, we've continuously adapted and grown, leveraging our experiences to simplify payments for businesses and consumers alike. Today, Cellulant powers online and offline payment processing allowing businesses to collect payments, send payouts, and accelerate business growth. We’re the payment fabric that makes interoperability possible and stitches Africa together for the global economy.

OUR VISION:

To create a connected world where businesses move money as easily as they share ideas.

Read more about us and our leadership team.

ROLE OVERVIEW:

We are seeking an experienced and results-driven Sales Director – Ethiopia to lead our sales strategy, drive revenue growth, and expand market presence across Ethiopia. The ideal candidate will have a strong background in sales leadership, strategic market development, and experience working in financial services, fintech, or IMTO environments. This role will be responsible for delivering aggressive sales targets, strengthening partner relationships - particularly with IMTOs, and ensuring a sustainable revenue trajectory aligned with company objectives.

CORE RESPONSIBILITIES:

Sales Leadership & Strategy

Develop, execute, and oversee a comprehensive sales strategy for Ethiopia.
Set ambitious revenue and sales targets; continuously monitor performance against KPIs and sales metrics.
Lead, mentor, and manage the Ethiopia sales team to maximize productivity and achieve strategic goals.

Revenue Growth & Market Expansion

Identify and pursue new business opportunities to drive revenue growth.
Expand and deepen relationships with key customers, corporate clients, agents, and distribution partners.
Drive the acquisition of new agents and partners, particularly within the IMTO ecosystem.
Conduct market analysis to identify growth opportunities and emerging trends.
Identify and pursue new business opportunities to drive revenue growth.
Expand and deepen relationships with key customers, corporate clients, agents, and distribution partners.
Drive the acquisition of new agents and partners, particularly within the IMTO ecosystem.
Conduct market analysis to identify growth opportunities and emerging trends.

IMTO Support & Partnership Management

Act as the primary point of contact for IMTO partners, ensuring seamless collaboration, operational efficiency, and revenue optimization.
Support IMTO partners in driving remittance volumes and enhancing agent networks.
Provide strategic support for IMTO marketing campaigns and sales initiatives to increase transaction volumes.

Stakeholder Engagement & Relationship Management

Build and maintain strong relationships with key internal and external stakeholders, including regulators, financial institutions, and business partners.
Represent the company at relevant industry events, conferences, and stakeholder meetings.

Operational Excellence

Ensure compliance with local regulations, company policies, and ethical standards in all sales and partnership activities.
Collaborate cross-functionally with operations, finance, compliance, and marketing teams to deliver best-in-class solutions and client experience.

Customer Relationships

Identify and cultivate strategic partnerships and key customers that will drive business growth.
Position Cellulant as a trusted partner in the payments ecosystem by building strong relationships with clients and stakeholders.
Manage payment method partners in the market ensuring the most favourable pricing and optimal transaction success rates.

Regulatory Compliance

Work closely with relevant regulatory bodies governing payment operations in Ethiopia.
Ensure that all activities comply with local regulatory requirements and global standards.

Financial Oversight

Collaborate with the finance and treasury teams to track key financial KPIs, including revenue, gross profit, EBITDA, receivables, payables, reconciliation, and settlement.
Ensure sound financial management practices in line with company policies.

Technology & Product Delivery

Partner with the technology team to ensure sufficient capacity to meet customer demands and deliver products on time.
Collaborate with the product team to define and refine product-market fit for all products offered by Cellulant in Ethiopia.

QUALIFICATIONS & EXPERIENCE:

Minimum of 8-10 years of progressive sales leadership experience, preferably in financial services, fintech, remittance, or IMTO sectors, payments, digital banking or B2B sales, with a proven track record of commercial scaling.
Proven track record of delivering sales growth and revenue targets.
Strong understanding of Ethiopia’s financial services and payments landscape.
Demonstrated experience in managing and supporting IMTO relationships is highly desirable.
Experience leading enterprise sales teams and managing large accounts.
Strong understanding of the payments ecosystem and SaaS business models.
Technical product sales experience is highly desirable.
Proven experience in working with C-suite leaders and large-scale ecosystems.

SKILLS & ATTRIBUTES:

Excellent negotiation, communication, leadership and stakeholder management skills.
Strategic thinker with strong analytical skills and business acumen.
Ability to thrive in a dynamic, fast-paced, and multicultural environment.
Ability to communicate simply and clearly across multiple functions.
Capable of driving revenue through commercial initiatives.
Adept at managing multiple deliverables and deadlines.
Critical thinker with an entrepreneurial mindset and adaptability.
Collaborative, empathetic, and able to influence others.

PERSONAL ATTRIBUTES:

Learning agility, curiosity, and adaptability.
Ability to handle ambiguity and make decisions with limited information.
High drive and a need for achievement, coupled with a tolerance for risk-taking

WHY WORK FOR US?

At Cellulant, transforming payments in Africa isn't just a job; it is our mission. We believe by simplifying the way people pay and get paid; we are accelerating businesses, opening up markets, bridging wealth gaps and connecting Africa to the global economy.

Some exciting things about us...

We have an Extensive Footprint: We have an office presence in over 10 countries, and our products serve 35 countries across Africa with a global workforce of about 300 employees.
We believe that innovation is at the Heart of Fintech: Thousands of companies use our technology to deliver seamless payment experiences. Our customers range from various sectors such as Airlines, Telecoms, E-commerce, Ride-Hailing, Retail, to Remittances.
We Support a Diverse and Inclusive Workforce: We focus on the growth and development of our employees through well-developed, individualised career paths ensuring you reach your full potential in a supportive and delivery-oriented environment.
We Put our Employees First: We offer market-related compensation, generous personal time off and, markets permitting, medical and life insurance benefits.
We Seek Collaborative Builders: At Cellulant, we believe that great ideas happen when we come together. We, therefore, nurture a collaborative work environment that challenges, engages and empowers each person to contribute to the growth and success of the business.
We Solve for Africa’s Digital Economy: We’re solving payment challenges on the continent to create opportunities and accelerate economic growth for all of Africa.

Sales Director: Ethiopia